FUNNEL 2: "THE SECRET OF VITALITY"

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Posts and Ads Funnel 2 PNI Guide

FUNNEL STRATEGY 2: "THE SECRET TO VITALITY"

This funnel focuses on delivering immediate value to convert attention into leads and, instantly, into customers.

1. USER JOURNEY

• Entry: Instagram Post/Story (Trigger: Link in Bio or Keyword "GRATIS").
• Capture: Ultra-simple page for exchanging email addresses via the Guide.
• Redirect (Bridge): As soon as the lead clicks "Submit," they are taken to an exclusive BSMI Kit Sales Page with a special "Welcome" offer.
• Delivery: You will receive Email #1 with the promised Guide PDF.

2. Assets to be built

• Digital Bait: "PNI Guide: 8 Secrets to Shield Your Immunity and Mind".
• Lead Capture Landing Page: Focused on mobile-first conversion.
• Sales Page (Thank You): Structured to convert a warm lead into a Kit customer.
• Email Sequence: Delivery Nurture Scarcity.
• Manychat Automation: Lead capture flow via DM.

3. VISUAL IDENTITY (PSH SYSTEM)

• Navy Deep (#1A2B3C): Authority.
• Metallic Gold (#C5A059): Value and Vitality.
• Off-White (#F4F7F9): Clarity and Space.

© 2026 Dra. Patricia Sofia | DoingDigital LEAN System

CONTENT:

PNI GUIDE - 8 SECRETS TO SHIELD YOUR MIND AND IMMUNITY

This content should be laid out in an elegant PDF (Navy/Gold).

PAGE 1: LAYER

Title: PNI Vitality Guide: 8 Practical Secrets to Shield Your Mind and Immunity.

Subtitle: Essential Tips for Your Return to Simplicity.

Author: Dr. Patricia Sofia.

PAGE 2: INTRODUCTION

"Your body doesn't need more complexity; it needs biological safety. These 8 secrets are the keys of Psychoneuroimmunology to silencing the alarm of your nervous system today."

PAGE 3: THE 8 SECRETS (Summary)

1. The Biological Order: Protein should always be included in breakfast to stabilize cortisol.
2. The Master Mineral: Magnesium Threonate to clear brain fog.
3. Light of Life: 10 minutes of morning sun to calibrate nighttime melatonin.
4. The Vagus Nerve Reset: 4-7-8 Breathing Technique when anxiety kicks in.
5. Mineralized Hydration: Water with a pinch of sea salt upon waking.
6. Digital Sunset: Zero screens 60 minutes before bed.
7. Synaptic Nutrition: L-Theanine to silence emotional hunger at 6 PM.
8. Cementing the Gut: 5g of Glutamine on an empty stomach to stop neuroinflammation.

PAGE 4: THE NEXT STEP

"These secrets are just the tip of the iceberg. For complete biological regulation, learn about my 6-week protocol: The Basic Mental Health and Immunity Kit."

[BUTTON: I WANT TO KNOW THE COMPLETE PROTOCOL]

AUTOMATIONS: MANYCHAT & FLODESK (GUIDE FUNNEL)

MANYCHAT FLOW (Instagram DM)

Trigger: Comment on a Post/Story containing the keyword "FREE" or "GUIDE".

1. Bot: "Hi! I'm so glad you want to take this step towards your vitality. 🌿"
2. Bot: "Preparing your immune system and your mind is the best decision you can make today. Where am I sending your PNI Guide: 8 Secrets to Shield Your Health?"
3. Bot: [Button: Insert Email] ➔ Captures and synchronizes with Flodesk.
4. Bot: "Email registered! ✅ Check your inbox in 2 minutes. In the meantime, Dr. Patricia has a special surprise for those who just requested the guide. Want to see it?"
5. Bot: [Button: SEE SURPRISE] ➔ Link to vendas_kit_pni_direto.html .

EMAIL SEQUENCE (Flodesk)

Email 1: Bait Delivery (Immediate)

Subject: 🎁 Your PNI Vitality Guide has arrived! Copy: "Hi [First Name]!

As promised, here is your access to the PNI Guide: 8 Secrets to Shield Your Immunity and Mind.

This short guide contains the biological basis for silencing the constant state of alertness in your nervous system.

👉 [BUTTON: DOWNLOAD MY GUIDE (PDF)]

A quick note: Simple works, but consistency heals. In the video I showed after registration, I explained how you can go deeper with my 6-week protocol for a symbolic welcome fee.

If you lost the link, it's still here: [Sales Page Link]

"With good health, Dr. Patrícia Sofia"

Email 2: The Cost of "Enduring" (24 hours later)

Subject: How long will you just "endure" the tiredness? 🧠 Copy: "We often think that being tired is the price to pay for an active life. At PNI, we know that this is a sign of silent inflammation. The PNI Kit teaches you how to put out that fire..." [CTA for the Kit]

Email 3: Last Call (48 hours later)

Subject: ⏳ Your welcome offer expires today. Copy: "The window to secure your BSMI Kit for just R$47 is about to close. Don't put off your biology studies..." [Final CTA]

© 2026 Dra. Patricia Sofia | DoingDigital LEAN System

DEVELOPMENT SHEETS: FAST ATTRACTION FUNNEL

Responsible for implementation: #dd

ASSET 01: Lead Capture Landing Page (LP-GUIDE)

• Mechanics: Ultra-focused page with a single action (CTA).
• Design: Off-white background, white accent form with gold border.
• Headline: "8 Practical Secrets to Silence Exhaustion and Shield Your Immunity."
• Button: "I want the free guide" (Gold color).
• Redirect: After submission, redirect to /obrigado-guia (Sales Page).

ASSET 02: 3-Minute VSL Script (Thank You Page)

• Setting: Clinical office, welcoming lighting.
• Hook (0-45s): "Hi! Your PNI Guide has been sent. But before you open it, listen to this: the tiredness you feel today isn't psychological, it's a biological fire."
• Agitation (45-1:30): "The Guide teaches you how to put out a match. My 6-Week Protocol teaches you how to turn off the gas."
• Offer (1:30-2:30): "You can access the complete BSMI Kit today for a symbolic welcome fee: only €47. It's my investment in your vitality."
• CTA (2:30-3:00): "Click the button below and enjoy the next 15 hours."

ASSET 03: Manychat Automation (Keyword: FREE)

• Trigger: Comment on a post or reply to a Story.
• Flow:

1. Bot: "I'm happy for you! 🌿 The PNI Guide will change the way you see your body."
2. Bot: "Where should I send your 8-secret manual?" -> Captures Email.
3. Bot: "Sent! ✅ Check your email in 2 minutes. In the meantime, watch this urgent video that Dr. Patricia prepared: [Link Sale €47]."

ASSET 04: Delivery and Nurture Sequence (Flodesk)

• Email 1 (Immediate): Subject: "🎁 Your PNI Health Guide has arrived!"
• Contents: Direct PDF link "Quick Win" tip (Magnesium/Protein) Link to purchase for €47.
• Email 2 (24 hours later): Subject: "The science behind secret #4..."
• Content: Explanation about the Vagus Nerve Invitation to the BSMI Kit.
• Email 3 (48 hours later): Subject: "⏳ Almost expiring: Your vitality bonus."
• Content: Final shortage of €47.

© 2026 Dra. Patricia Sofia | LEAN system #dd

PRODUCTION DETAILS: FAST ATTRACTION VSL (3 MIN)

Funil: Lead Magnet (Guia 8 Segredos) ➔ Upsell Kit BSMI (47€)

TECHNICAL SPECIFICATIONS

• Objective: To convert the lead who just downloaded the guide into a student of the BSMI Kit.
• Duration: Exactly 3 minutes (or less).
• Setting: Dr. Patrícia Sofia's office. Natural light, serene yet clinical environment.
• Clothing: Signature jacket (Green or Navy).
• Visual Element: Have the printed PNI Guide and the tablet with the members' area of the Kit in hand.

ROAD MAP:

1. The Hook and Validation (0:00 - 0:45)

"Hi! Your PNI Guide: 8 Secrets to Shield Your Mind and Immunity has already been sent to your email and should arrive in less than two minutes. (PAUSE)"

But before you open it, I need you to listen to what I have to say. (PAUSE) If you downloaded this guide, it's because your body is giving you warning signs that you can no longer ignore. (PAUSE)

Waking up tired, feeling like your mind never quiets down, or getting sick precisely when you try to rest... all of this has a biological signature. (PAUSE) Your body isn't broken; it's just stuck in Survival Mode.

2. The Bridge: The Guide vs. The Protocol (0:45 - 1:30)

"The guide I sent you is your first step. It's the map to put out today's fire. (PAUSE) But, as a doctor, I know that it's no use putting out the fire if you don't turn off the gas. (PAUSE)"

To permanently regain your vitality, you need more than tips; you need a Biological Regulation Protocol. (PAUSE)

You need to know how to reprogram your HPA axis, how to repair your gut barrier, and how to restore deep calm to your central nervous system.

3. The Solution: The BSMI Kit (1:30 - 2:15)

"That's why I created the Basic Mental Health and Immunity Kit. (PAUSE)"

It's a 6-week journey where I take your hand and hand you the tools I use in my office. (PAUSE) It includes my Strategic Supplementation Guide, the PNI Oracle to regulate your emotions, and the Monitoring Questionnaire that will be your biological GPS. (PAUSE)

"It's my integrative, science-based method, condensed into a practical format that you can apply in the midst of your chaotic daily life."

4. The Offer and the Urgency (2:15 - 2:45)

"Normally, access to this complete and lifetime protocol costs 282 euros. (PAUSE)"

But because you took the step of downloading the guide today, and I want to reward your decision to act, I've prepared a Welcome Offer. (PAUSE)

"For the next 15 hours, your investment to get the complete kit won't be €282. Not even €97. (PAUSE) You can secure your spot for just €47. (PAUSE)"

5. Warranty and Final CTA (2:45 - 3:00)

"The risk is all mine. I offer you a 7-Day Guarantee. Come in, watch Module I, download the plans. If you don't feel the biological change, I'll refund 100% of the amount. (PAUSE)"

The timer on this page is real. Click the button below, secure your spot, and start your Return to Simple now. (PAUSE)

I'll wait for you inside the portal. (PAUSE)

See you later.

EDITING GUIDELINES (B-ROLL)

• 0:15: Insert text overlay: "YOUR BODY IS NOT BROKEN".
• 1:00: Show the cover of the PNI Guide in bold.
• 1:45: Quick screen recording (scroll) via the ThriveCart member area.
• 2:30: The value €47 appears in large, gold letters on the background.
• Final: Animated button pointing to the actual purchase button on the page.

TELECOMMENDED SCRIPT

"Hi! Your PNI Guide: 8 Secrets to Shield Your Mind and Immunity has already been sent to your email and should arrive in less than two minutes. (PAUSE)"

But before you open it, I need you to listen to what I have to say. (PAUSE) If you downloaded this guide, it's because your body is giving you warning signs that you can no longer ignore. (PAUSE)

Waking up tired, feeling like your mind never quiets down, or getting sick precisely when you try to rest... all of this has a biological signature. (PAUSE) Your body isn't broken; it's just stuck in Survival Mode.

"The guide I sent you is your first step. It's the map to put out today's fire. (PAUSE) But, as a doctor, I know that it's no use putting out the fire if you don't turn off the gas. (PAUSE)"

To permanently regain your vitality, you need more than tips; you need a Biological Regulation Protocol. (PAUSE)

You need to know how to reprogram your HPA axis, how to repair your gut barrier, and how to restore deep calm to your central nervous system.

"That's why I created the Basic Mental Health and Immunity Kit. (PAUSE)"

It's a 6-week journey where I take your hand and hand you the tools I use in my office. (PAUSE) It includes my Strategic Supplementation Guide, the PNI Oracle to regulate your emotions, and the Monitoring Questionnaire that will be your biological GPS. (PAUSE)

"It's my integrative, science-based method, condensed into a practical format that you can apply in the midst of your chaotic daily life."

"Normally, access to this complete and lifetime protocol costs 282 euros. (PAUSE)"

But because you took the step of downloading the guide today, and I want to reward your decision to act, I've prepared a Welcome Offer. (PAUSE)

"For the next 15 hours, your investment to get the complete kit won't be €282. Not even €97. (PAUSE) You can secure your spot for just €47. (PAUSE)"

"The risk is all mine. I offer you a 7-Day Guarantee. Come in, watch Module I, download the plans. If you don't feel the biological change, I'll refund 100% of the amount. (PAUSE)"

The timer on this page is real. Click the button below, secure your spot, and start your Return to Simple now. (PAUSE)

I'll wait for you inside the portal. (PAUSE)

See you later.

© 2026 Dr. Patrícia Sofia | Implementation #dd